Saturday, March 27, 2010

Innovate: Consolidate

In pairs, this project involves investigating an area and observing people. Simon and I went about this by choosing a random person from Poole high street and following them whilst they go about everyday things. We took photos and written notes whilst doing this. By doing this it enabled us to then analyse our findings and spot a design intervention.

Here are the two posters that show our ideas, these were done for a presentation and wall pin-up.

After Easter, Simon and I joined up with another pair: Joshua Mitchelmore and Helen Sims. Below is the video and poster for our final project in second year BA Graphic Design. Watch the video and all will be explained!!

Essay work for year 2.

I am doing my 2500 written piece this term on the mobile phone company Orange. Specific areas I am looking into is Orange's brand and their advertisements, the way in which they communicate their brand through advertising.

My favourite ad campaign that I have seen so far is the website designed by Fallon in 2007. The campaign is called 'Good things should never end'. It is a prime example of how Orange communicates its brand more than their products and tariffs. Here is the link to this website (it can take a while to load, but believe me it is worth it!!)

After handing in our first draft of the essay, we were to produce a poster that contained all important information about our essay. This is in preparation for next year when it will be marked, the posters were pinned up and we presented them to the class.

Text, Sequence and Interaction

The Miner's Strike: I produced a flipbook that conveyed the battle between the police and strikers at the Battle of Orgreave in 1984. Here are a few photos of the final product.

Here is the video of the individual pages so as if to give the effect of the flipbook.

The Miner's Strike of 1984 flipbook from Kate Rutledge on Vimeo.

Little Red Riding Hood: In groups this section of the project was to take an existing story and illustrate it in our own way.

Little Red Riding Hood from Kate Rutledge on Vimeo.